February 21, 2011 - Madonna To Open Third Hard Candy Fitness Center in St. Petersburg, Russia Additional Hard Candy Centers In Planning Stages
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New York, NY - December 8, 2010 -- For Immediate Release - Madonna in partnership with her manager Guy Oseary and Mark Mastrov, Chairman of New Evolution Ventures (NeV), announced the opening of the second Hard Candy Fitness Center in Moscow which is projected to open in mid-March 2011.
The new facility will be a beautifully designed and unique 35,000 square foot space located near Red Square. Moscow’s Hard Candy Fitness will also include a partnership with Irina Razumova, founder of the well know Russian chain Planet Fitness. The news of the Moscow location comes on the heels of a successful grand opening for the brand’s premiere location last week in Mexico City, which featured a special dance class taught by Madonna.
“It’s especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my ‘Sticky & Sweet Tour.’ Working in collaboration with the experts at NeV and Irina, I know that we will create the ideal workout environment in Moscow that represents my health and fitness philosophy as well as include innovative and inspiring programs,” commented Madonna.
Mastrov, his partner Jim Rowley of NeV, along with Madonna and Oseary are in the planning stages of opening 10 additional Hard Candy locations in Russia, Brazil, Argentina, Europe and Asia. They are currently exploring opportunities around the globe for facilities that will offer a unique member experience in all aspects including curriculum, environment and fashion.
Throughout her career, Madonna has been devoted to fitness and well being. Having worked out in hundreds of gyms around the world, she developed a strong vision on what the ideal exercise, dance and workout environment should look like. The vision took shape during an initial meeting between Mark Mastrov, the innovator behind some of the World’s best known Fitness Brands and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 1100 clubs in over 20 countries. "Our goal is to create an environment around the world inspired by Madonna's vision and high standards. Hard Candy Fitness Centers will be a reflection of Madonna's point of view and will reveal her input on every detail including music, design and class curriculum. Madonna's touch will be everywhere," stated Mastrov.
The Moscow Hard Candy Fitness Center along with others in the planning stages will include proprietary Hard Candy Fitness programming inspired by Madonna and her dance team, a Bike Studio as well as a Mind Body Studio, featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeira and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Café and lavish locker rooms.
Members will benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment/free weights and the best group fitness, functional training accessories using brands including Precor, Marpo Kinetics, Hoist, Free Motion, StarTrac and TRX suspension training. “We are so excited and honored to be able to open the Hard Candy Fitness brand here in Moscow. Madonna has been an inspiration for us all and we can’t wait to bring this beautiful facility to life,” said Irina Razumova, partner with Hard Candy Fitness and NeV.
Madonna arrived in Mexico City last evening to celebrate the opening of her first Hard Candy Fitness Center. The neighborhood was packed and a lot of fans were there to welcome her!
After posing for photographers and answering the journalists’ questions on the red carpet, Madonna traded her trendy dress and boots for workout clothes and joined some of the center’s members for an exclusive Fitness training lesson.
Later in the night, guests got to keep on “rocking their body” by dancing to Paul Oakenfold’s tunes. Another special moment shared with the Queen of Pop, some of her dancers and friends.
MADONNA TO OPEN HARD CANDY FITNESS CENTERS AROUND THE WORLD - First To Open in Mexico City - Madonna To Attend Opening on November 29 - Enrollment Center Now Open For Memberships
October 25, 2010 (Mexico City) – Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world. The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area. Madonna will be visiting the gym on the 29th of November for the official launch.
Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work out environment should be. The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 420 clubs in 16 countries. Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia. In addition, they are currently exploring opportunities and local partnerships around the globe for facilities where fitness, fashion and entertainment create a unique member experience.“Madonna’s world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary. “Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.” stated NEV Chairman Mark Mastrov.
Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.” Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training. For membership information, visit the enrollment center at Bosque de Duraznos 47, Bosques de las Lomas or call +52 55 5245 7550.
About New Evolution (NEV) - Based in Northern California, New Evolution Ventures (NEV) has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry, both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEV professionals represent over a century of experience working in a broad sector of health, wellness, sports, entertainment and fitness and have operations and investments in over 20 countries around the world.